Sperling's Letter Test Revealed That the Amount of Information Held

question 61

Multiple Choice

Sperling's letter test revealed that the amount of information held in iconic memory was __________.

• A) large, with almost no decay
• B) small (4 or 5 items), with almost no decay
• C) large, but decayed quickly
• D) small (4 or 5 items), and decayed quickly

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Definitions:

Technoscapes

Refers to the global landscape of technology, emphasizing how technological flows across borders shape cultures and interactions.

Arjun Appadurai

An influential contemporary anthropologist known for his work on globalization, focusing on the cultural dynamics of technology, finance, and social theory.

Cultural Hybrids

Entities or concepts that emerge from the blending or amalgamation of elements from different cultures, often leading to new forms of expression or identity.

George Ritzer

A sociologist best known for his concept of McDonaldization, which criticizes the rationalized processes of efficiency, predictability, calculability, and control in societal institutions.