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The "White-Water Rapids" Metaphor of Change Is Consistent with Lewin's

question 3

True/False

The "white-water rapids" metaphor of change is consistent with Lewin's concept of unfreezing, changing, and refreezing.


Definitions:

Organizational Sale

A complex sales process that involves selling products or services to large organizations rather than individual consumers.

Order-Getters

Salespeople who get new and repeat business using a creative sales strategy and a well-executed sales presentation.

Order-Takers

Employees within a company who are primarily responsible for taking customer orders rather than actively selling or upselling products or services.

Sales Strategy

is a plan of action designed to achieve sales goals and objectives, typically involving techniques for identifying and winning customers.

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