Most Idea Champions ________

question 16

Multiple Choice

Most idea champions ________.

• A) have extremely high self-confidence
• B) are lethargic
• C) avoid risks
• D) are relenting

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Definitions:

Selling Points

The most attractive features of a product or service.

Benefits

Advantages or positive outcomes that result from a particular action, policy, product, or service.

Measured Response

A carefully considered and calculated reaction to a situation, often aiming to avoid excessive or insufficient action.

Purchase Message

Communication designed to influence or inform consumers about buying products or services.