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Executives at Macromix have initiated a diversity skills training program to educate employees about the importance of diversity at the workplace. Which one of the following should be the first step to be implemented in the program?
Product-Specific Values
The values that consumers associate with a specific product, influencing their perception and decision to purchase.
Durability
The ability of a product or material to last a long time without significant degradation or loss of functionality.
Lifestyles of Health and Sustainability
Describes a market segment focused on eco-friendly and health-conscious consumer behaviors and products.
Marketing Perspective
A viewpoint focused on understanding and fulfilling consumer needs, desires, and behaviors to effectively promote and sell products or services.
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