Examlex
Which one of the following needs is a lower-order need in Maslow's hierarchy of needs theory?
Buying Center
A group of individuals within an organization who participate in the decision-making process for purchasing goods or services.
Buyer
An individual or organization that purchases goods or services for personal use or for incorporation into products or services they provide.
Buying Center
A collection of individuals within an organization who participate in the decision-making process related to purchasing products or services.
Influencers
Individuals who have the power to affect the purchasing decisions of others, often through their authority, knowledge, or relationship with their audience.
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