A Television Poll Was Conducted Among Regular Viewers of the National

question 133

Multiple Choice

A television poll was conducted among regular viewers of the national news in a certain region where the three national networks share the same time slot for the evening news. Results of the poll indicate that 40% of the viewers watch the ABC evening news, 40% watch the CBS evening news, and 20% watch the NBC evening news. Furthermore, it was found that of those viewers who watched the ABC evening news during 1 week, 75% would again watch the ABC evening news during the next week, 10% would watch the CBS news, and 15% would watch the NBC news. Of those viewers who watched the CBS evening news during 1 week, 75% would again watch the CBS evening news during the next week, 5% would watch the ABC news, and 20% would watch the NBC news. Of those viewers who watched the NBC evening news during 1 week, 85% would again watch the NBC news during the next week, 10% would watch ABC, and 5% would watch CBS. What share of the audience will each network command in the long run? ​

• A) 53.5% would watch ABC,
• 20)9% would watch CBS,
• 25)6% would watch NBC
• B) 25.6% would watch ABC,
• 20)9% would watch CBS,
• 53)5% would watch NBC
• C) 20.9% would watch ABC,
• 25)6% would watch CBS,
• 53)5% would watch NBC
• D) 20.9% would watch ABC,
• 53)5% would watch CBS,
• 25)6% would watch NBC
• E) 25.6% would watch ABC,
• 53)5% would watch CBS,
• 20)9% would watch NBC

---

Definitions:

Indirect Costs

Expenses that are not directly traceable to a specific product, project, or activity, often including utilities, rent, and administrative salaries.

Responsibility Centres

Sections or divisions of a business for which a manager has authority and responsibility, typically including revenue, expense, profit, and investment centers.

Seasonal

Relating to or dependent on a particular season or time of year, often affecting businesses, climate, or activities in a cyclical manner.

Cyclical

Characterized by or subject to cycles, often used to describe economic activities that fluctuate with the overall state of the economy.