In a Survey of 116 Consumers Conducted in a Shopping

question 129

Essay

In a survey of 116 consumers conducted in a shopping mall, 79 consumers indicated that they buy brand A of a certain product, 64 buy brand B, and 43 buy both brands. How many consumers participating in the survey buy at least one of these brands? How many consumers participating in the survey buy exactly one of these brands? How many consumers participating in the survey buy only brand A? How many consumers participating in the survey buy none of these brands?
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__________ consumers bought at least one of these brands
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__________ consumers bought exactly one of these brands
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__________ consumers bought only brand A
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__________ consumers bought none of these brands

Distinguish between corporate, partnership, and proprietorship forms of business and their characteristics.

Interpret the factors influencing the capacity utilization rate and its economic impacts.

Analyze the role and evolution of corporations in the global economy, including during the Great Recession.

Understand the distinctions and uses of average and marginal propensity to save and consume.

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Definitions:

Customer Benefit Approach

A sales strategy focusing on communicating the advantages and positive outcomes that a customer will gain from a product or service.

Referral

The act of recommending a product, service, or company to someone else, often based on personal experience.

Complimentary

Expressing a polite or flattering comment towards someone or something, or items given for free in connection with a purchase or promotional activity.