As a Part of a Campaign to Promote Its Annual

question 16

Multiple Choice

As a part of a campaign to promote its annual clearance sale, the Excelsior Company decided to buy television advertising time on Station KAOS. Excelsior's advertising budget is $ . Morning time costs $ / minute, afternoon time costs $ / minute, and evening (prime) time costs $ / minute. Because of previous commitments, KAOS cannot offer Excelsior more than min of prime time or more than a total of min of advertising time over the 2 weeks in which the commercials are to be run. KAOS estimates that morning commercials are seen by 206,000 people, afternoon commercials are seen by 114,000 people, and evening commercials are seen by 600,000 people. How much morning, afternoon, and evening advertising time should Excelsior buy to maximize exposure of its commercials?

• A) Maximize subject to
• B) Maximize subject to
• C) Maximize subject to
• D) Maximize subject to
• E) Maximize subject to

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Definitions:

Mastoid Process

A bony prominence located behind the ear on the skull that serves as a site of muscle attachment.

Trigeminal Nerve

The fifth nerve in the cranial region that handles sensory information from the head and face, as well as motor activities like chewing and biting.

Kyphosis

An exaggerated, forward rounding of the back, often seen in the upper back or thoracic spine, which can result from osteoporosis, spinal fractures, or other conditions.

Osteoporosis

Reduction in quantity of bone, resulting in porous bone.