Examlex
A ________ is an association between two or more terms.
Bundle Pricing
A marketing strategy where several products or services are offered for sale as a combined package at a reduced price.
Cost-Plus Pricing
A pricing method where the sale price is set by applying a predetermined markup to the cost per unit of a product.
Experience-Curve Pricing
A pricing strategy that takes into account the reduction in costs and increase in efficiency that occurs as a company gains experience producing a product or service.
Target Return-On-Investment Pricing
Setting a price to achieve an annual target return on investment (ROI).
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