List and Describe Five Different Deceptive Practices Used to Market

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Examlex · Accepted Answer

The Answer is 1. Taking published research out of context, applying the findings in an unproven manner, or having inappropriate control over study results. Some companies claim that research has been done or is currently being done, but fail to provide specific information.
2. Paying celebrities to endorse products - remember that testimonials can be faked, bought and exaggerated.
3. Stating that the product is patented and that this proves its effectiveness. Patents are granted to indicate differences among products.
4. Advertising through infomercials and mass-media marketing videos. Although the Advertising Standards Canada regulates false claims in advertising, products may be investigated only if they appear to pose significant public danger.
5. Offering mail-order fitness evaluations or anabolic measurements. Most of these evaluations are inappropriate and inaccurate.

List and Describe Five Different Deceptive Practices Used to Market

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