Supertype/Subtype Relationships Should Be Used When the Instances of a Subtype

question 34

True/False

Supertype/Subtype relationships should be used when the instances of a subtype participate in no relationships which are unique to that subtype.

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Definitions:

Market Segmentation

The practice of dividing a target market into smaller, more defined categories based on certain characteristics like needs, interests, or demographics.

Market-Product Grid

A framework to relate the market segments of potential buyers to products offered or potential marketing actions.

Cross-Tabulation

Cross-tabulation is a statistical tool used to analyze the relationship between two or more categorical variables by creating a table that displays the frequency distribution.

Market Segments

A group of individuals or organizations within a market that share one or more characteristics, making them identifiable as a distinct component of the market for marketing purposes.