Examlex
Name and describe the elements of active listening.
Evoked Set
The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Comparison Shop
The practice of comparing prices and characteristics of similar products or services in different outlets before making a purchase.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including information about the target market, customers, and competitors.
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