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Pfeffer believes power must be taken when there is opportunity there to do so.
Wholesaler
A person or company that sells goods in large quantities to retailers, rather than to the end consumer.
Retailer
A business or entity that sells goods directly to consumers, acting as the final link in the distribution chain from manufacturers to end users.
Segmentation Branding
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, and targeting them with specific brands.
Seiko
A renowned Japanese company specializing in the manufacture and sale of watches, precision instruments, and jewelry, established in 1881.
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