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Neuman's theory includes an accordion-like mechanism that protects the normal line of defense.This mechanism is called:
Marketing Executives
Professionals responsible for developing and overseeing marketing strategies to increase brand awareness and market share.
Marketing Channel
The path or route that products and services take from the producer to the end consumer, including all the intermediaries involved.
Intermediaries
are entities that act as a middleman in the distribution process between producers and consumers or between different trading partners.
Cheerios
A brand of cereal produced by General Mills, known for its distinctive O-shape and health-oriented marketing.
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