Examlex
What steps are necessary to effectively implement Enterprise Resource Planning (ERP)?
Commoditized
Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.
Functional Need
The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.
Pinnacle of Equity
The highest level of brand equity a brand can achieve, characterized by strong brand loyalty, recognition, and preference.
Broaden the Brand's Meaning
entails strategies to expand the association and attributes connected to a brand, making it relevant to more consumers or markets.
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