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All Processes Contain a Certain Amount of Variation in Their

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All processes contain a certain amount of variation in their output.


Definitions:

Mass Market

A large segment of consumers with diverse background characteristics, targeted by companies with products that cater to general needs.

Penetration Demand

A marketing strategy aimed at gaining customers by entering the market with a low price for a new product, increasing market share rapidly.

Skimming Demand

A pricing strategy that involves setting high prices initially to target consumers willing to pay more, before lowering the price over time to attract a broader market.

Prestige Pricing

A pricing strategy where prices are set high to create a perception of exclusivity and high quality, often used for luxury goods.

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