The BCG Growth-Market Share Matrix Considers the Business' Position in Terms

question 21

Multiple Choice

The BCG growth-market share matrix considers the business' position in terms of its:

• A) market growth relative to the largest industry competitor and of real industry size
• B) market share relative to the largest industry competitor and of real industry growth rate
• C) market size relative to the largest industry competitor and of gross domestic product
• D) market share relative to a comparable US firm and of its future growth potential

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Definitions:

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact by controlling and varying variables.

Random Sampling

A method of selecting a sample from a statistical population in such a way that every possible sample has an equal chance of being chosen.

Convenience Sampling

A sampling technique where participants are selected based on their easy availability and proximity to the researcher.

Dependent Variable

In scientific research, the variable that is observed and measured for change, which is expected to be influenced by the independent variable.