Examlex
From the producer's perspective,quality is determined by what the consumer wants and is willing to pay for.
Positioning
The process of establishing a brand or product in the mind of consumers by differentiating it from competitors through marketing strategies.
Market Summary
An overview of the current state of the market, including trends, stock movements, and significant events affecting the market.
Direct Competitors
Businesses offering the exact or highly similar products or services as another business in the same market.
Indirect Competitors
Companies that offer slightly different products or services but compete for the same customer dollars due to overlapping needs or desires.
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