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According to Hubbard,Rice and Galvin,in many industries the winners will be the companies that:
Family Values
Cultural, social, or religious beliefs that emphasize the importance of the family unit.
Boomerang Kids
Adult children who return to live with their parents after having lived independently, often due to economic constraints, personal choice, or transitioning life stages.
Family Life Cycle
A series of stages through which a family progresses over time, from single individuals to married couples, parenthood, empty-nesting, and retirement.
Marketing Planning
The process of defining marketing strategies and objectives, identifying target markets, and determining the tactics and actions to achieve organizational goals.
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