Your Company, Johnson Farm Products, Has Decided to Expand Its

question 74

Multiple Choice

Your company, Johnson Farm Products, has decided to expand its traditional business serving farm owners in order to include home gardeners in its customer base. This change is not met with enthusiasm by the sales personnel who have had good long-term relationships with area farmers. You know that the change will be difficult to implement if you cannot overcome the resistance of the sales personnel and obtain their cooperation.
-You have threatened to eliminate positions and even to close down the company if your sales personnel don't change their attitudes. The method for overcoming resistance that you have chosen is ________.

• A) education and communication
• B) participation
• C) negotiation
• D) coercion
• E) cooptation

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Definitions:

Short Run

The short run in economics is a period during which at least one input, such as plant size, is fixed and cannot be changed.

Price Discrimination

A pricing strategy where identical or substantially similar products or services are sold at different prices to different buyers.

Physically Separated

A state or condition where two or more entities are not connected or in direct contact with each other, often referring to geographical distance.

Elastic Demand

A situation where the demand for a product or service significantly changes in response to price fluctuations, with greater sensitivity indicating higher elasticity.