E-Way Is an Electronics Company That Is Developing a New

question 6

Multiple Choice

E-Way is an electronics company that is developing a new cellphone that will be released in the market soon. Which of the following, if true, would strengthen the argument that the company should use social media to promote the new cellphone?

• A) E-Way's last two releases received a lot of criticism from consumers.
• B) One of E-Way's rival companies had used social media successfully to advertise its new product.
• C) The production team overshot the budget and the marketing team has low funds.
• D) The target consumers for the cellphone are not restricted to any demographic category.
• E) The company has a tightly integrated production and distribution mechanism.

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Definitions:

Neuroticism

A personality trait characterized by anxiety, moodiness, worry, envy, and jealousy.

Neuroticism

A personality trait involving a long-term tendency to be in a negative or anxious emotional state, one of the five major traits in the Big Five personality traits model.

Personality Traits

Enduring characteristics or behaviors that delineate individual differences and influence one's actions across various situations.

Temperament

Patterns of arousal and emotionality that represent consistent and enduring characteristics in an individual.