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Hubbard,Rice and Galvin suggest that there are two quite different perspectives about what constitutes 'strategic change':
Diagnostic Tests
Medical tests performed to identify the presence or cause of a disease or condition in a patient.
Cartoon Characters
Imaginary beings in animation and graphic arts, designed with exaggerated traits for entertainment purposes.
Performance-Improving Innovations
Improvements to existing products or ideas that meet more of a customers’ needs.
Enhanced Look
An improved or upgraded appearance or presentation of a product, individual, or concept.
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