Built for the World's Fair in 1889, the ________ Was

question 2

Multiple Choice

Built for the World's Fair in 1889, the ________ was an early experiment in iron construction.

• A) Wainwright Building
• B) Crystal Palace
• C) Eiffel Tower
• D) Lever House
• E) Chrysler Building

Understand the composition and significance of the promotional mix in marketing.

Identify strategies for differentiating products from competitors.

Distinguish between publicity and other forms of promotional activities.

Compare and contrast different pricing strategies with a focus on customer and internal orientations.