For the Story of the Target Customer, What Is the Recommended

question 11

Multiple Choice

For the story of the target customer, what is the recommended focus of your presentation?

• A) Describing the customers' demographics
• B) Discussing where the customers are
• C) Creating tension around, and the solving, the problems faced by the customer
• D) Dimensionalizing only the opportunity

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Definitions:

Demand Schedule

A chart indicating the amount of a product or service buyers are prepared and capable of buying at different price levels.

Shortage/Surplus

A state in the marketplace where the demand for a good surpasses its supply, causing a shortage, or where the supply of a product outpaces its demand, resulting in a surplus.

Demand Schedule

A chart detailing the amount of a product that buyers are ready and capable of buying at different price levels.

Supply Schedule

A table or graph showing the quantity of a product that producers are willing to supply at different prices over a specified period.