What Should the First Few Sentences of the Executive Summary

question 11

Multiple Choice

What should the first few sentences of the executive summary of the business plan show?

• A) Your five year financial projections
• B) The vision of what you wish to create and the market position you wish to achieve
• C) The ideal investment amount being requested
• D) The venture's go-to-market strategy

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Definitions:

Unsolicited Proposals

Unsolicited proposals are those submitted by an individual or organization not in response to a specific request, often aiming to pitch an idea, product, or service that the proposer believes could benefit the recipient.

Sales Message

A written or spoken communication aimed at persuading potential customers to purchase a product or service.

Common-Ground Persuasion

A persuasive technique that seeks to establish mutual understanding or shared beliefs between the persuader and the audience to enhance the effectiveness of the message.

Problem

An obstacle, issue, or uncertain situation that requires a solution.