If an Entrepreneur Walks in with Revenue Projections Without Having

question 3

Essay

If an entrepreneur walks in with revenue projections without having talked to customers to validate purchase intent, price levels, place of purchase, and purchase frequency, how do you think he or she created those projections? How might the typical investor respond?

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Definitions:

Ponzo Illusion

A visual illusion where two horizontal lines of identical length appear to be of different lengths due to their contextual positioning within converging parallel lines.

Geometrical Illusions

Optical illusions that involve the misperception of the basic geometric characteristics such as size, shape, position, or curvature of visually perceived objects.

Linear Perspective

A depth cue in visual perception that parallel lines appear to converge as they recede into the distance.

Artistic Ploy

A strategic or imaginative technique employed by artists to achieve a particular effect or to engage the audience.