What Does a Classic "Two-Score Score" in a Venture Concept

question 15

Multiple Choice

What does a classic "two-score score" in a venture concept reality check consists of?

• A) The percentage of target customers responding they are likely and very likely to buy the concept presented to them
• B) The percentage of target customers likely to continue buying the existing solutions
• C) The percentage of target customers responding they are not likely and very unlikely to buy the concept presented to them
• D) None of the above

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Definitions:

Negative Correlation

A connection between two variables where as one variable rises, the other falls.

Direct Correlation

A relationship between two variables where they move in the same direction.

Nondirectional Correlation

A type of correlation where the direction (positive or negative) of the relationship between variables is not specified.

Statistically Significant

A determination that an observed effect in a study is unlikely to have occurred due to chance alone.