If an Entrepreneur Walks in with Revenue Projections Without Having

question 3

Essay

If an entrepreneur walks in with revenue projections without having talked to customers to validate purchase intent, price levels, place of purchase, and purchase frequency, how do you think he or she created those projections? How might the typical investor respond?

---

Definitions:

Global Segmentation

The practice of dividing a worldwide market into smaller segments of consumers who share similar needs, characteristics, or behaviors.

Financial Savings

Refers to the portion of disposable income not spent on current expenditures or consumed, often set aside for emergencies, future purchases, or investments.

Local Customs

The traditional practices and norms specific to a particular community, region, or culture, often influencing consumer behavior and expectations.

Psychographic Segmentation

The process of dividing a market into segments based on consumers' personality traits, values, attitudes, interests, or lifestyles.