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If an Entrepreneur Walks in with Revenue Projections Without Having

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Essay

If an entrepreneur walks in with revenue projections without having talked to customers to validate purchase intent, price levels, place of purchase, and purchase frequency, how do you think he or she created those projections? How might the typical investor respond?


Definitions:

Pons

A part of the brainstem that links the medulla oblongata and the thalamus, involved in the control of breathing, communication between different parts of the brain, and sensations such as hearing, taste, and balance.

Leg-Muscle Movements

Physical actions involving the muscles in the legs, which can include walking, running, jumping, or other forms of locomotion or exercise.

Psychoactive Drugs

Substances that affect the mind, mood, or other mental processes, often used for medicinal, recreational, or spiritual purposes.

Brain Neurotransmitters

Chemical messengers in the brain that transmit signals across synapses between neurons, influencing mood, thought, and behavior.

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