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Once you have your competitive intelligence, what is the next critical step in the competitive positioning process?
CNS
Central Nervous System, comprising the brain and spinal cord, responsible for processing and transmitting neural information.
PNS
The Peripheral Nervous System, which includes all the nerves that lie outside the brain and spinal cord.
Reticular Formation
Midbrain area in which nuclei and fiber pathways are mixed, producing a netlike appearance; associated with sleep–wake behavior and behavioral arousal; also called the reticular activating system (RAS).
Sleep
A naturally recurring state of mind and body characterized by altered consciousness, relatively inhibited sensory activity, and inhibition of nearly all voluntary muscles.
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