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What Is Eveready's Success in Dislodging Duracell and Taking Over

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What is Eveready's success in dislodging Duracell and taking over its space as the leader in the long-lasting battery market segment an example of?


Definitions:

Dorsal Hollow Nerve Cord

A distinctive feature of chordates, this is a nerve cord found along the back or dorsal side of the organism.

Notochord

A flexible rod made out of a material similar to cartilage that provides support in the embryonic stages of all chordates, including humans.

Vertebral Column

Portion of the vertebrate endoskeleton that houses the spinal cord; consists of many vertebrae separated by intervertebral discs.

Dorsal Notochord

A flexible rod-shaped structure in the embryo of all chordates, including humans, that provides skeletal support and defines the primitive axis of the embryo.

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