What Are Two Critical Types of Positioning That an Entrepreneur

question 23

Multiple Choice

What are two critical types of positioning that an entrepreneur must assess before entering a market?

• A) Price positioning and service positioning
• B) Competitive positioning and customer positioning
• C) Perceptual positioning and functional positioning
• D) Metrics positioning and features positioning

---

Definitions:

Concrete Reasoning

Thinking that is based on what is physically present and tangible rather than abstract or theoretical concepts.

Dual-Processing

A model in cognitive science and psychology that suggests there are two different systems or ways of thinking in the brain: one that is fast, automatic, and emotional, and another that is slower, more deliberate, and logical.

Dual-Thinking

The ability to understand and apply both creative and logical approaches to problem-solving; not a widely recognized term, it suggests a balanced cognitive process.

Dual-Reasoning

The cognitive ability to think and process information in two distinct ways, often analytical and intuitive.