Emotional Positioning Is Different Than Functional Positioning in That

question 25

Multiple Choice

Emotional positioning is different than functional positioning in that

• A) Emotional positioning is less powerful than functional positioning
• B) Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price
• C) Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price
• D) None of the above

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Definitions:

Job Evaluation

The systematic process of determining a job's relative worth within an organization to inform compensation decisions.

Job Evaluation Process

A systematic approach to determining the relative worth of jobs within an organization to establish fair pay and grading levels.

Key Procedures

Essential and established methods or steps followed to complete a specific task or to achieve a particular objective within an organization.

Living Wage

A wage that is high enough to maintain a normal standard of living, covering an individual's or family's basic costs of living.