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What Does Branding Mean for a B2B Business Such as IBM

question 13

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What does branding mean for a B2B business such as IBM? Does IBM have emotional and social branding activities, or is it just focused on making faster and better computers and software? How does this compare, say to Oracle or Microsoft?


Definitions:

Eukaryotes

Organisms whose cells contain a nucleus and other organelles enclosed within membranes.

Translational Control

The regulation of protein synthesis in a cell by controlling the translation of mRNA into proteins.

Cytoplasm

The material within a living cell, excluding the nucleus, containing organelles, and involved in cell metabolism and growth.

Posttranslational Control

Regulatory mechanisms that modify a protein’s function after it has been synthesized.

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