What Does Branding Mean for a B2B Business Such as IBM

question 13

Essay

What does branding mean for a B2B business such as IBM? Does IBM have emotional and social branding activities, or is it just focused on making faster and better computers and software? How does this compare, say to Oracle or Microsoft?

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Definitions:

Blood Vessel Walls

The structured layers composing the sides of arteries, veins, and capillaries, responsible for maintaining blood pressure and controlling blood flow.

Tunica Media

The middle layer of the wall of a blood vessel or hollow organ, consisting primarily of smooth muscle cells and elastic fibers.

Pulmonary Circulation

The passage of blood from the heart to the lungs and back to the heart, where it is oxygenated and rid of carbon dioxide.

Pulmonary Arteries

The arteries that carry deoxygenated blood from the heart to the lungs, where it is oxygenated before being returned to the heart.