Emotional Positioning Is Different Than Functional Positioning in That

question 25

Multiple Choice

Emotional positioning is different than functional positioning in that

• A) Emotional positioning is less powerful than functional positioning
• B) Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price
• C) Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price
• D) None of the above

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Definitions:

Imitative Behavior

The action of copying or mimicking the behavior, actions, or gestures of others as a form of learning or social interaction.

Interneurons

A type of neuron that transmits signals between sensory neurons and motor neurons, playing a critical role in reflexes and the central nervous system's processing of information.

Shaping

A procedure for teaching complex behaviors that at first reinforces approximations of the target behavior.

Behavioral Goal

A behavioral goal is an objective designed to modify an individual's actions or responses to achieve a desired outcome.