Emotional Positioning Is Different Than Functional Positioning in That

question 25

Multiple Choice

Emotional positioning is different than functional positioning in that

• A) Emotional positioning is less powerful than functional positioning
• B) Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price
• C) Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price
• D) None of the above

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Definitions:

Implied Warranties

Legal guarantees that ensure a product meets certain minimum standards of quality and functionality, even if not expressly stated.

Implied Warranties

Legal guarantees automatically granted to a purchaser by law, ensuring that a product meets certain minimum quality standards.

Course of Performance

The conduct between parties to a contract that indicates what they consider acceptable performance under the contract's terms.

Course of Dealing

A history of past interactions between contractual parties that forms a mutual foundation for their agreement.