What Is a Product Platform? Why Is It Important for a Business

question 15

Essay

What is a product platform? Why is it important for a business? For your own venture idea, what might be product or service platform that could be leveraged across your various products or services? What would you want that platform to do in terms of delivering performance and value to all the products or services that use it?

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Definitions:

Buyer Experience

The overall perception and satisfaction a consumer has after engaging with a company and purchasing its products or services.

Exclusionary Personas

Character profiles used in design and marketing that specifically represent individuals who are not the target audience or users of a product or service.

Customer Pain Points

Specific problems experienced by customers, which businesses aim to solve with their products or services.

Direct Feedback

Immediate, clear, and specific information or critique provided in response to an action or a presentation.