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Identifying the Unmet Needs of Customers in a Target Market

question 23

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Identifying the unmet needs of customers in a target market allows you to:


Definitions:

Needs Analysis

The process of determining and addressing the needs or gaps between current conditions and desired conditions or performances.

Culture

The shared values, beliefs, norms, and practices that characterize a group of people or an organization.

Demographics

Statistical data relating to the population and particular groups within it, often used for market research, policy-making, and understanding societal trends.

Top Management Support

Refers to the commitment and involvement of an organization's highest level of leadership in guiding and championing project or strategic initiatives.

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