What Is a Key Characteristic of a Customer Segment of a Market

question 19

Multiple Choice

What is a key characteristic of a customer segment of a market?

• A) Customers within that segment have different core needs
• B) Customers within that segment are homogeneous
• C) Customers are considered a mass market
• D) Customers within the segment behave differently

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Definitions:

Money

A medium of exchange, in the form of coins and banknotes, used to facilitate transactions.

Food

Any nutritious substance that people or animals eat or drink in order to maintain life and growth.

Secondary Reinforcer

A reinforcer that acquires its positive value through an organism’s experience; a secondary reinforcer is a learned or conditioned reinforcer.

Positive Value

Something that is considered beneficial, desirable, or of worth according to individual or societal standards.