Give an Example of a Simple Customer Segmentation for a B2C

question 17

Essay

Give an example of a simple customer segmentation for a B2C product - such as sneakers; and then, give another example for a B2B service, such as tax accounting/auditing for different businesses. Sketch a customer segmentation framework for each example.

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Definitions:

Adjusted Trial Balance

A list of all account titles and balances after adjusting entries have been made, serving as a check before preparing financial statements.

Partial Worksheet

A preliminary financial document used internally to prepare for the completion of the full financial statements.

Adjusted Trial Balance

A statement that lists all the accounts and their balances after adjusting entries are made, used to prepare financial statements.

Financial Statement Column(s)

Columns in financial statements that organize data, such as assets, liabilities, and equity, to convey a company's financial position or performance.