Give an Example of a Simple Customer Segmentation for a B2C

question 17

Essay

Give an example of a simple customer segmentation for a B2C product - such as sneakers; and then, give another example for a B2B service, such as tax accounting/auditing for different businesses. Sketch a customer segmentation framework for each example.

---

Definitions:

Inventory Item

A specific product or goods that are held in stock by a business, potentially for sale or manufacturing purposes.

Place and Condition

Terms used to refer to the physical location and state of goods in a transaction, affecting their valuation and delivery responsibilities.

Gross Profit

The difference between sales revenue and the cost of goods sold, indicating the efficiency of a company in managing its production and labor costs.

Inventory Valuation

A method used to calculate the cost of goods sold and the end inventory balance, involving techniques such as FIFO, LIFO, and weighted average cost.