What Are Useful Segmentation Variables for a B2C Customer and a B2B

question 10

Multiple Choice

What are useful segmentation variables for a B2C customer and a B2B customer?

• A) Age and gender
• B) Gender and size of business
• C) Income and education
• D) Lifestyle and family size

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Definitions:

Tangible Capital

Physical assets possessed by a business that are used in producing goods or services, such as buildings or machinery.

Inventory

The total amount of goods or materials contained in a store or factory at any given time.

Human Capital

Pertains to the abilities, expertise, and experiences held by a person or a group, considered in relation to their worth or expense to a company or nation.

Word Processing

The creation, editing, and production of documents using a software application on a computer.