Give an Example of a Simple Customer Segmentation for a B2C

question 17

Essay

Give an example of a simple customer segmentation for a B2C product - such as sneakers; and then, give another example for a B2B service, such as tax accounting/auditing for different businesses. Sketch a customer segmentation framework for each example.

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Definitions:

Master Production Schedule

A plan for individual commodities to be produced in each time period, serving as a connection between production and sales.

Stainless Steel

An alloy of iron with a minimum of 10.5% chromium content by mass, known for its resistance to rust and staining.

System Nervousness

The phenomenon in planning and scheduling where small changes lead to significant, often unnecessary, adjustments in operations.

MRP Schedule

A schedule generated by Material Requirements Planning systems, detailing what materials are required and when, to meet production demands.