Defining the "Who" in a Venture and Articulating Who Buys

question 8

Multiple Choice

Defining the "who" in a venture and articulating who buys your products versus who uses your product, is referred to as your

• A) venture concept.
• B) venture focus.
• C) target customer.
• D) market niche.

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Definitions:

Net Present Value

A financial metric used to evaluate the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.

Capital Budgeting

The process of planning and managing a firm’s investment in long-term assets.

Net Advantage

The overall benefit or gain achieved from a specific decision, action, or investment, considered after accounting for all relevant costs and drawbacks.

Operating Lease

A lease agreement allowing for the use of an asset without ownership, typically with shorter terms than a finance lease.