A Test-Marketing of a Newly Released Video in a Representative

question 76

Short Answer

A test-marketing of a newly released video in a representative Canadian city, with a population of 120,000, resulted in sales of 543 units in a 3-month period. If the video sells at the same rate in the rest of the country, where 21,000,000 Canadians have access to retail outlets, what 3-month sales may be forecast for the video?

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Definitions:

Leadership

The ability to influence, motivate, and enable others to contribute toward the effectiveness and success of the organizations of which they are members.

Coordination

The process of organizing people or groups so that they work together properly and well.

U.S. Office

typically refers to a workplace or building in the United States used for professional, commercial, or bureaucratic work.

Personnel Management

The administrative discipline of hiring and developing employees so that they become more valuable to the organization.