Retail Layouts Are Based on the Notion That

question 49

Multiple Choice

Retail layouts are based on the notion that:

• A)handling costs should be minimized.
• B)storage costs should be minimized.
• C)average customer visit duration should be maximized.
• D)space used should be minimized.
• E)maximizing customer exposure rate maximizes sales and profit.

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Definitions:

Facilitating Functions

Activities that help in the smooth exchange of products and services between producers and consumers, such as financing, marketing information management, and logistics.

Channel Intermediaries

Firms or individuals such as wholesalers, agents, brokers, and retailers who help move a product from the producer to the consumer or business user.

Financing

The act of providing funds for business activities, making purchases, or investing.

Logistical Function

The activities involved in obtaining, producing, and distributing materials and products in the proper place and condition at the right time.