A Clothing Chain Is Considering Two Different Locations for a New

question 39

Essay

A clothing chain is considering two different locations for a new retail outlet.The organization has identified the four factors listed in the following table as the basis for evaluation,and it has assigned weights as shown.The manager has rated each location on each factor,on a 100-point basis (higher scores are better),as shown under the respective columns for Barclay and Chester.
a.Calculate the composite score for each alternative location.
b.Which site should be chosen?
c.Are you concerned about the sensitivity and subjectivity of this solution? Comment.

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Definitions:

Emotional Appeal

A rhetorical strategy that uses emotions to persuade or influence an audience's attitudes, beliefs, or actions.

Potential Objections

Anticipated arguments or concerns that could be raised against a proposal, idea, or product.

Attention Getting Device

A technique used to capture the audience's interest at the beginning of a speech or presentation.

Reader's Attention

The focus or engagement of the reader, which effective writing seeks to capture and maintain throughout.