A Clothing Chain Is Considering Two Different Locations for a New

question 39

Essay

A clothing chain is considering two different locations for a new retail outlet.The organization has identified the four factors listed in the following table as the basis for evaluation,and it has assigned weights as shown.The manager has rated each location on each factor,on a 100-point basis (higher scores are better),as shown under the respective columns for Barclay and Chester.
a.Calculate the composite score for each alternative location.
b.Which site should be chosen?
c.Are you concerned about the sensitivity and subjectivity of this solution? Comment.

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Definitions:

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