SERVQUAL Is Measured By

question 15

Multiple Choice

SERVQUAL is measured by:

• A)Reliability,Tangibles,Assurance,Empathy,and Conformance Quality
• B)Performance Quality,Tangibles,Responsiveness,Reliability,and Assurance
• C)Responsiveness,Tangibles,Empathy,Assurance,and Reliability
• D)Reliability,Tangibles,Responsiveness,Empathy,and Conformance Quality

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Definitions:

Vertically Integrated

A business strategy where a company controls multiple stages of production or distribution within the same industry, from raw materials to final product delivery.

Executive Jet Market

A sector of the aviation industry that deals with the sale, lease, or use of private jets by corporations or individuals for business purposes.

Marketing Channel

The path through which goods and services travel from the producer or provider to the final consumer or industrial user.

Corporate Vertical Marketing System

A structured marketing distribution channel where a single company owns multiple levels of its supply chain, such as manufacturing, wholesaling, and retailing.