The Concept That a Product Should Not Only Fit the Market

question 23

Multiple Choice

The concept that a product should not only fit the market needs but have a technical advantage as well is known as the:

• A)Market pull approach to new-product introduction
• B)Technology push approach to new-product introduction
• C)Interfunctional view to new-product introduction
• D)Dual approach to new-product introduction
• E)Innovative approach to new-product introduction

---

Definitions:

Workers Per Beneficiary

The ratio of active employees contributing to a system (like Social Security) to the number of recipients receiving benefits.

Privately Held Federal Debt

Debt owed by the federal government that is not owned by governmental entities but by private investors, firms, individuals, and foreign governments.

Benefit Payments

Money paid to individuals by the government or insurance schemes, as in the case of unemployment benefits, social security, or disability payments.

Social Security Surplus

Occurs when the income from Social Security contributions exceeds the payouts to beneficiaries.