The Market-Pull View of New Product Innovation Is To

question 18

Multiple Choice

The market-pull view of new product innovation is to:

• A)"Pull" the products into the market as fast as possible
• B)Develop products that the company can sell
• C)Market whatever the company makes best
• D)Make new products appealing through packaging

---

Definitions:

Unusual Items

Nonrecurring or unique charges or gains that are not expected to happen regularly, such as costs from lawsuits, restructuring, or natural disasters, that are reported separately in a company's financial statements.

Accounting Principles

Principles that provide the framework upon which accounting standards are constructed.

Common-Sized Financial Statements

Financial statements that present all line items as a percentage of a common base figure, facilitating comparison across periods or companies.

Comparative Statements

Financial statements that present multiple periods of data to compare and analyze changes over time.