Examlex
The unbroken line of authority that extends from the top of the organisation to the lowest echelon is termed the chain of command.
Market Segment
A subgroup of people or organizations within a broader market that share one or more characteristics, targeted with customized marketing strategies.
Differentiated Targeting
A marketing strategy that involves targeting two or more distinct market segments with specific products or marketing mixes tailored to each.
Business Diversify
The strategy of increasing the variety of products or markets a company is involved in to reduce risk and increase growth potential.
Lower Risk
A situation or decision that involves reduced exposure to potential loss, damage, or negative outcomes.
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