Michael Is the Owner of a Company That Specialises in Gaming

question 149

Multiple Choice

Michael is the owner of a company that specialises in gaming software.The livelihood of the company depends on their ability to create new and innovative games.However,in recent years,customer reviews of the company products have suggested that the products are lacking in creativity.Michael has decided that the structure is inefficiently designed for innovativeness and he has decided to restructure. Michael should change the structure to a(n) :

• A)organic structure
• B)boundaryless organisation
• C)simple structure
• D)bureaucracy

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Definitions:

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption.

Cooperative

An organization owned and operated for the benefit of those using its services, where members work together for a common goal, sharing in decisions and profits.

Credible Commitments

Promises or assurances that are viewed as reliable because they are backed by actions demonstrating the intent and ability to fulfill them.

Strategic Relationship

A purposeful partnership or alliance between organizations aimed at achieving mutually beneficial goals.